ANDRE, ANDRE (2020) PENGARUH HARGA, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KINERJA BISNIS UMKM, PENELITIAN INI DIBUKTIKAN DENGAN STUDI KASUS PADA BAKMI ALEX TSS. Masters thesis, Universitas Tarumanagara.
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Abstract
The purpose of this study was to see the effect of price, service quality and product quality on MSME business performance. This study used a survey that was distributed to 100 customers in a case study at Bakmi Alex TSS. Sampling using non-probability sampling method and analyzed using SPSS software. The results of SPSS show that price, service
quality and product quality each have a different influence and level of significance on MSME business performance. Price has a relationship that does not have a significant effect on business performance, Service Quality and Product Quality have an influence on MSME Business Performance. The results of this study can provide a broader perception of the management of MSMEs. The workforce must make more efforts to create positive perceptions of customers in order to produce good business performance.
Keywords: Price, service quality, product quality, business performance.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Dr. Hetty Karunia Tunjungsari, S.E., M.Si |
| Uncontrolled Keywords: | Price, service quality, product quality, business performance. |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 21 Dec 2022 03:25 |
| Last Modified: | 21 Dec 2022 03:25 |
| URI: | https://repotest.untar.ac.id/id/eprint/38038 |
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