PENGARUH ENTREPRENEURIAL ROLE MODEL TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA PROGRAM STUDI MANAJEMEN DI BEKASI

Firdaus, Brilliant Maulana (2024) PENGARUH ENTREPRENEURIAL ROLE MODEL TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA PROGRAM STUDI MANAJEMEN DI BEKASI. Skripsi thesis, Universitas Tarumanagara.

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Abstract

(A) Brilliant Maulana Firdaus (115210446)

(B) THE INFLUENCE OF ENTREPRENEURIAL ROLE MODELS, ON
ENTREPRENEURIAL INTENTION IN MANAGEMENT STUDY
PROGRAM STUDENTS IN BEKASI

(D) ENTREPRENEURSHIP

(E) This study aims to analyze the effect of entrepreneurial role models on
entrepreneurial intention with self-efficacy as a mediating variable. The
subjects in this study were Management Study Program students who live in
the Bekasi area. A total of 130 respondents were selected using a nonprobability
sampling
method
with
purposive
sampling
technique.
Data
were

collected
online

through a questionnaire using Google Form and analyzed
with SmartPLS version 4.0 software through the Structural Equation
Modeling Partial Least Square (SEM-PLS) approach. The results showed
that the entrepreneurial role model has a positive and significant effect on
entrepreneurial intention. In addition, the entrepreneurial role model is
proven to have a positive influence on self-efficacy, and self-efficacy
significantly affects entrepreneurial intention. Other findings indicate that
self-efficacy significantly mediates the relationship between entrepreneurial
role model and entrepreneurial intention among management students in
Bekasi.

(F) Referance 58 (1989 - 2025)

(G) Oey Hannes Widjaja, S.E., M.M., M.I.KOM. M.Pd.

(A) Brilliant Maulana Firdaus (115210446)

(B) PENGARUH ENTREPRENEURIAL ROLE MODEL TERHADAP
ENTREPRENEURIAL INTENTION PADA MAHASISWA PROGRAM
STUDI MANAJEMEN DI BEKASI

(D) KEWIRAUSAHAAN

(E) Penelitian ini bertujuan untuk menganalisis pengaruh entrepreneurial role
model terhadap entrepreneurial intention dengan self-efficacy sebagai
variabel mediasi. Subjek dalam penelitian ini yaitu mahasiswa Program Studi
Manajemen yang berdomisili di wilayah Bekasi. Sebanyak 130 responden
dipilih menggunakan metode non-probability sampling dengan teknik
purposive sampling. Data dikumpulkan secara online melalui kuesioner
menggunakan Google Form dan dianalisis dengan software SmartPLS versi
4.0 melalui pendekatan Structural Equation Modeling Partial Least Square
(SEM-PLS). Hasil penelitian menunjukkan bahwa entrepreneurial role
model berpengaruh positif dan signifikan terhadap entrepreneurial intention.
Selain itu, entrepreneurial role model terbukti memiliki pengaruh positif
terhadap self-efficacy, dan self-efficacy secara signifikan memengaruhi
entrepreneurial intention. Temuan lainnya mengindikasikan bahwa selfefficacy

secara signifikan memediasi hubungan antara entrepreneurial role
model dan entrepreneurial intention pada mahasiswa manajemen di Bekasi.

(F) Referensi 58 (1985 - 2025)

(G) Oey Hannes Widjaja, S.E., M.M., M.I.KOM. M.Pd. (A) Brilliant Maulana Firdaus (115210446)