Angelo, Jonathan (2024) PENGARUH KUALITAS KONTEN, FREKUENSI UPLOAD, DAN INTERAKSI SOSIAL PADA SKALA USAHA YOUTUBE CHANNEL DALAM KONTEKS KEWIRAUSAHAAN DIGITAL. Skripsi thesis, Universitas Tarumanagara.

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Abstract

(A) JONATHAN ANGELO (115210180)
(B) THE INFLUENCE OF CONTENT QUALITY, UPLOAD FREQUENCY, AND SOCIAL INTERACTION ON YOUTUBE CHANNEL BUSINESS SCALE IN THE CONTEXT OF DIGITAL ENTREPRENEURSHIP
(C) XVI + 86 pages + 20 tables + 9 figures + 8 attachments
(D) ENTREPRENEUR
(E) Abstract: The importance of content quality, upload frequency, and social interaction in increasing the scale of a YouTube channel business is increasingly relevant in the era of digital entrepreneurship. This research aims to analyze the influence of these three factors on YouTube's business scale, especially in the context of the "JeloAng" channel. It is believed that quality content can attract audience attention, build trust and increase audience loyalty. Meanwhile, consistent upload frequency is an important element in maintaining channel relevance to the YouTube algorithm, which influences content visibility. Social interactions, such as replying to comments or holding live streaming sessions, act as a catalyst in building an emotional connection with the audience, which has a direct impact on increasing engagement. This research uses a descriptive quantitative method with a Partial Least Square-Structural Equation Modeling (PLS- SEM) approach, involving 100 active respondents who interact with the YouTube channel "JeloAng." The research results show that content quality, upload frequency, and social interaction have a significant effect on business scale. These findings support the importance of strategic management of these three factors to increase the number of subscribers, views and channel income. Overall, this research provides important insights for content creators in developing their YouTube channel management strategies. It is recommended that further research consider other variables such as the influence of algorithms and digital market trends to obtain more comprehensive results in supporting digital entrepreneurship in the future.
(F) References 147 (2005-2024) (G) RR. Kartika Nuringsih S.E., M.M.

(A) JONATHAN ANGELO (115210180)
(B) PENGARUH KUALITAS KONTEN, FREKUENSI UPLOAD, DAN INTERAKSI SOSIAL PADA SKALA USAHA YOUTUBE CHANNEL DALAM KONTEKS KEWIRAUSAHAAN DIGITAL
(C) XVI + 86 halaman + 20 tabel + 9 gambar + 8 lampiran
(D) KEWIRAUSAHAAN
(E) Abstrak: Pentingnya kualitas konten, frekuensi upload, dan interaksi sosial dalam meningkatkan skala usaha YouTube channel semakin relevan di era kewirausahaan digital. Penelitian ini bertujuan untuk menganalisis pengaruh ketiga faktor tersebut terhadap skala usaha YouTube, khususnya dalam konteks channel “JeloAng.” Kual.itas konten diyakini dapat menarik perhatian audiens, membangun kepercayaan, dan meningkatkan loyalitas penonton. Sementara itu, frekuensi upload yang konsisten menjadi elemen penting dalam menjaga relevansi channel terhadap algoritma YouTube, yang memengaruhi visibilitas konten. Interaksi sosial, seperti membalas komentar atau mengadakan sesi live streaming, berperan sebagai katalis dalam membangun hubungan emosional dengan audiens, yang berdampak langsung pada peningkatan engagement. Penelitian ini menggunakan metode kuantitatif deskriptif dengan pendekatan Partial Least Square- Structural Equation Modeling (PLS-SEM), melibatkan 100 responden aktif yang berinteraksi dengan channel YouTube “JeloAng.” Hasil penelitian menunjukkan bahwa kualitas konten, frekuensi upload, dan interaksi sosial berpengaruh signifikan terhadap skala usaha. Temuan ini mendukung pentingnya pengelolaan strategis terhadap ketiga faktor tersebut untuk meningkatkan jumlah subscribers, views, serta pendapatan channel. Secara keseluruhan, penelitian ini memberikan wawasan penting bagi kreator konten dalam mengembangkan strategi pengelolaan YouTube channel mereka. Disarankan agar penelitian selanjutnya mempertimbangkan variabel lain seperti pengaruh algoritma dan tren pasar digital untuk mendapatkan hasil yang lebih komprehensif dalam mendukung kewirausahaan digital di masa depan.
(F) Referensi 147 (2005-2024)
(H) RR Kartika Nuringsih S.E., M.M.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 26 Jun 2025 02:34
Last Modified: 26 Jun 2025 02:34
URI: https://repotest.untar.ac.id/id/eprint/47376

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