Pengaruh Environmental Concern, Charging Infrastructure, dan Trust terhadap Purchase Intention BYD dengan Attitude sebagai mediasi

Marcellino, Enrico (2024) Pengaruh Environmental Concern, Charging Infrastructure, dan Trust terhadap Purchase Intention BYD dengan Attitude sebagai mediasi. Skripsi thesis, Universitas Tarumanagara.

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Abstract

A. Enrico Marcellino (115210154)
B. PENGARUH ENVIRONMENTAL CONCERN, CHARGING
INFRASTRUCTURE, DAN TRUST TERHADAP PURCHASE
INTENTION BYD DENGAN ATTITUDE SEBAGAI MEDIASI
C. CXVII, 127 halaman, 21 tabel, 4 gambar, 12 lampiran
D. Pemasaran
E. Abstrak : Penelitian ini bertujuan untuk mengetahui pengaruh dari
environmental concern, charging infrastructure, dan trust terhadap
purchase intention BYD yang dimediasi oleh attitude. Populasi pada
penelitian ini adalah setiap individu yang tertarik dengan BYD. Metode
penelitian yang digunakan dalam penelitian ini adalah metode deskriptif
kuantitatif. Teknik pemilihan sampel yang digunakan adalah nonprobability
sampling teknik purposive sampling, dimana sampel harus memenuhi
kriteria yang telah ditentukan oleh peneliti. Sampel dari penelitian ini adalah
calon konsumen dan konsumen yang mengetahui dan memiliki niat beli
terhadap BYD. Pengumpulan data dilakukan dengan menggunakan
kuesioner yang disebar secara online melalui google form. Pernyataan
kuesioner ini dirancang untuk mengukur variabel. Data dianalisis
menggunakan metode SEM-PLS (Structural Equation Modeling Partial
Least Squarea) Melalui aplikasi software pengolahan data SmartPLS 4.0.
Hasil dari penelitian ini menunjukkan bahwa environmental concern, trust,
dan attitude berpengaruh positif terhadap purchase intention. Lalu,
environmental concern dan charging infrastructure berpengaruh positif
terhadap attitude. Terakhir, environmental concern dan charging
infrastructure berpengaruh positif terhadap purchase intention yang
dimediasi oleh attitude. Hasil dari penelitian ini dapat dijadikan referensi
dan wawasan mengenai faktor apa saja yang dapat mempengaruhi niat beli
terhadap BYD dan Perusahaan sejenis.
F. Environmental Concern, Charging Infrastructure, Trust, Attitude, Purchase
Intention
G. Referensi (1991-2024)
H. Dr. Miharni Tjokosaputro. SE., M.M

A. Enrico Marcellino (115210154)
B. The INFLUENCE OF ENVIRONMENTAL CONCERN, CHARGING
INFRASTRUCTURE, AND TRUST ON BYD's PURCHASE INTENTION
WITH ATTITUDE AS MEDIATION
C. CXVII, 127 Page, 21 Table, 4 picture, 12 attachments
D. Marketing
E. Abstract : This study aims to examine the influence of environmental
concern, charging infrastructure, and trust on the purchase intention of
BYD, mediated by attitude. The population of this study consists of
individuals who are interested in BYD. The research method used in this
study is a descriptive quantitative approach. The sampling technique
employed is nonprobability sampling with purposive sampling, where the
sample must meet specific criteria set by the researcher. The sample for this
study includes potential and current consumers who are aware of and have
the intention to purchase BYD. Data collection was conducted using a
questionnaire distributed online through Google Forms. The questionnaire
statements are designed to measure the variables. The data were analyzed
using the SEM-PLS (Structural Equation Modeling Partial Least Squares)
method through the SmartPLS 4.0 software. The results of this study show
that environmental concern, trust, and attitude have a positive influence on
purchase intention. Furthermore, environmental concern and charging
infrastructure have a positive impact on attitude. Lastly, environmental
concern and charging infrastructure have a positive effect on purchase
intention, mediated by attitude. The findings of this study can serve as a
reference and provide insights into the factors that influence purchase
intention towards BYD and similar companies.
F. Environmental Concern, Charging Infrastructure, Trust, Attitude, Purchase
Intention
G. Reference (1991-2024)
H. Dr. Miharni Tjokosaputro. SE., M.M

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	12 Jun 2025 01:38
Last Modified:	12 Jun 2025 01:38
URI:	https://repotest.untar.ac.id/id/eprint/47106

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