Afrilya, Bely (2024) PENGARUH PERCEIVED QUALITY DAN PERCEIVED VALUETERHADAP VISIT INTENTION WISATA LABUAN BAJO DENGAN SATISFACTION SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanagara.
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Abstract
(A) BELY AFRILYA (115210149)
(B) PENGARUH PERCEIVED QUALITY DAN PERCEIVED VALUE
TERHADAP VISIT INTENTION WISATA LABUAN BAJO DENGAN
SATISFACTION SEBAGAI VARIABEL MEDIASI
(C) XVIII + 103, 2024, 22 Tabel, 6 Gambar, 5 Lampiran
(D) MANAJEMEN KEUANGAN
(E) Abstract: Penelitian ini bertujuan untuk menganalisis pengaruh perceived
quality dan perceived value terhadap visit intention wisatawan ke Labuan Bajo dengan
satisfaction sebagai variabel mediasi. Penelitian ini dilatarbelakangi oleh penurunan
jumlah wisatawan ke Labuan Bajo, yang diduga dipengaruhi oleh isu kenaikan tarif
masuk serta persaingan dengan destinasi wisata lain seperti Nusa Penida. Pendekatan
kuantitatif digunakan dengan metode survei melalui kuesioner daring yang melibatkan
220 responden, baik wisatawan domestik maupun internasional, yang pernah atau
berencana mengunjungi Labuan Bajo dalam dua tahun terakhir. Model penelitian
didasarkan pada Theory of Planned Behavior (TPB), yang memadukan variabel
perceived quality, perceived value, satisfaction, dan visit intention. Data dianalisis
menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian
menunjukkan bahwa perceived quality dan perceived value memiliki pengaruh positif
signifikan terhadap satisfaction, yang kemudian berpengaruh positif terhadap visit
intention. Selain itu, satisfaction terbukti memediasi hubungan antara perceived quality
dan perceived value terhadap visit intention. Implikasi penelitian ini memberikan
wawasan bagi pengelola destinasi wisata untuk meningkatkan kualitas pelayanan dan
nilai yang dirasakan wisatawan guna meningkatkan niat kunjungan.
Penelitian ini diharapkan dapat memberikan kontribusi teoritis maupun praktis dalam
pengelolaan destinasiwisata Labuan Bajo dan menjadi acuan bagi studi serupa di masa
depan.
Kata Kunci: Perceived Quality, Perceived Value, Satisfaction, Visit Intention, Labuan
Bajo
(F) 34 Daftar Acuan (1975-2020)
(G) Arifin Djakasaputra, S.E., S.KOM., M.SI.
(A) BELY AFRILYA (115210149)
(B) PENGARUH PERCEIVED QUALITY DAN PERCEIVED VALUE TERHADAP
VISIT INTENTION WISATA LABUAN BAJO DENGAN SATISFACTION
SEBAGAI VARIABELMEDIASI
(C) XVIII + 103, 2024, 22 Tables, 6 Figures, 5 Appendices
(D) MANAGEMENT MARKETING
(E) Abstract: This study aims to analyze the influence of perceived quality and
perceived value on visit intention to Labuan Bajo, with satisfaction as a mediating
variable. The research is motivated by the decline in the number of tourists visiting
Labuan Bajo, which is suspected to be influenced by increased entrance fees and
competition from other destinations such as Nusa Penida. A quantitative approach
was employed, using an online survey distributed to 220 respondents, both domestic
and international tourists, who had visited or planned to visit Labuan Bajo within the
last two years. The research model is based on the Theory of Planned Behavior (TPB),
incorporating variables such as perceived quality, perceived value, satisfaction, and
visit intention. Data were analyzed using Structural Equation Modeling (SEM). The
results show that perceived quality and perceived value have a significant positiveeffect
on satisfaction, which subsequently has a positive impact on visit intention.
Furthermore, satisfaction mediates the relationship between perceived quality,
perceived value, and visit intention. These findings provide insights for destination
managers to enhance service quality and the perceived value of tourists to increase
their visit intentions. This research is expected to contribute
both theoretically and practically to the management of Labuan Bajo as a tourist
destination and serve as areference for similar studies in the future.
Keywords: Perceived Quality, Perceived Value, Satisfaction, Visit Intention, Labuan
Bajo
(F) 34 Daftar Acuan (1975-2020)
(G) Arifin Djakasaputra, S.E., S.KOM., M.SI.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 10 Jun 2025 02:20 |
| Last Modified: | 10 Jun 2025 02:20 |
| URI: | https://repotest.untar.ac.id/id/eprint/46998 |
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