PENGARUH BRAND IMAGE, PERCEIVED QUALITY DAN PERCEIVED PRICE TERHADAP PURCHASE INTENTIONPADA KONSUMEN DAIHATSU AYLA DI JAKARTA

Amboro, Arifan Dwi (2024) PENGARUH BRAND IMAGE, PERCEIVED QUALITY DAN PERCEIVED PRICE TERHADAP PURCHASE INTENTIONPADA KONSUMEN DAIHATSU AYLA DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

Text Arifin Dwi Amboro 115210300 JA.pdf Download (1MB)

Abstract

(A) ARIFAN DWI AMBORO (115210300)
(B) THE INFLUENCE OF BRAND IMAGE, PERCEIVED QUALITY AND
PERCEIVED PRICE ON THE PURCHASE INTENTION OF DAIHATSU AYLA
CONSUMER IN JAKARTA
(C) xiv + 86 Pages + 28 Tables + 8 Pictures + 6 Attchments
(D) MARKETING MANAGEMENT
Abstract: The purpose of this study is to empirically test the influence of brand
image, perceived quality and perceived price on the purchase intention of Daihatsu
Ayla consumers in Jakarta. This study uses a quantitative method with data
collection through questionnaires, data collection techniques using questionnaires,
sampling methods using non-probability sampling, thus the number of samples in
this study is 200 consumer respondents who use Daihatsu Ayla cars. The
calculation method using SmartPls version 4.1.0.9 The results of the study
concluded that brand image, perceived quality and perceived price have a
significant effect on the purchase intention of Daihatsu Ayla consumers in Jakarta

Keywords: Brand Image, Perceived Quality, Perceived Price, Purchase
Intention, Daihatsu Ayla Consumers
(E) Reference list: 40 (1988-2024)
(F) Dr. Tommy Setiawan Ruslim, S.E., M.M.

(A) ARIFAN DWI AMBORO (115210300)
(B) PENGARUH BRAND IMAGE, PERCEIVED QUALITY DAN PERCEIVED
PRICE TERHADAP PURCHASE INTENTION PADA KONSUMEN
DAIHATSU AYLA DI JAKARTA
(C) xiv + 86 Halaman +28 Tabel + 8 Gambar + 6 Lampiran
(D) MANAJEMEN PEMASARAN
Abstrak: Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh
brand image, perceived quality dan perceived price terhadap purchase intention
konsumen Daihatsu Ayla di Jakarta, Penelitian ini menggunakan metode kuantitatif
dengan pengumpulan data melalui kuesioner, Teknik pengumpulan data dengan
menggunakan kuesioner, Metode pengambilan sampel dengan menggunakan non
probability sampling, dengan demikian jumlah sampel di dalam penelitian ini
sebesar 200 responden konsumen yang menggunakan mobil Daihatsu Ayla.
metode perhitungan menggunakan SmartPls versi 4.1.0.9. hasil penelitian
menyimpulkan bahwa brand image, perceived quality dan perceived price
berpengaruh signifikan terhadap purchase intention konsumen Daihatsu Ayla di
Jakarta.

Kata kunci: Brand Image, Perceived Quality, Perceived Price, Purchase
Intention, konsumen Daihatsu Ayla
(E) Daftar Pustaka: 40 (1988-2024)
(F) Dr. Tommy Setiawan Ruslim, S.E., M.M.

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	10 Jun 2025 01:50
Last Modified:	10 Jun 2025 01:50
URI:	https://repotest.untar.ac.id/id/eprint/46990

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