Arthur Harris, Debby (2010) Pengaruh penggunaan selebriti Agnes Monica (daya tarik, kredibilitas, kecocokan dengan kategori produk dan intensitas iklan) terhadap minat beli konsumen (studi kasus: New Era, Provider 3, Honda Vario, Chitato dan Shampo Zinc). Masters thesis, Universitas Tarumanagara.
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Abstract
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| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 13 Jun 2017 07:53 |
| Last Modified: | 13 Jun 2017 07:53 |
| URI: | https://repotest.untar.ac.id/id/eprint/1223 |
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