Putriluga, Mahardika (2024) PENGARUH PERCEIVED QUALITY DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION GLAD2GLOW: BRAND TRUST SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanagara.

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Abstract

A. MAHARDIKA PUTRILUGA
B. THE EFFECT OF PERCIEVED QUALITY AND BRAND AWARENESS
THROUGH PURCHASE INTENTION GLAD2GLOW: BRAND TRUST AS
A MEDIATING VARIABLE
C. 89 pages, 2 pictures, 24 tables, 10 attachment
D. MARKETING MANAGEMENT
E. Abstrack: This proposal is titled “The Influence of Perceived Quality and
Brand Awareness on Purchase Intention Glad2Glow: Brand Trust as a
mediating variable.” The purpose of this study is to determine the influence
of perceived quality and brand awareness on purchase intention, as well as
to prove the influence of perceived quality and brand awareness on
purchase intention through brand trust. This study uses a quantitative
method and data collection techniques in the form of questionnaires via
Google Forms, which are processed using SmartPLS4. The results show that
perceived quality and brand awareness have a positive effect on brand trust,
perceived quality and brand awareness have a positive effect on purchase
intention, brand trust does not have a positive effect on purchase intention,
and perceived quality and brand awareness do not have a positive effect on
purchase intention through brand trust.
F. Reference 2003-2005 years
G. Dr. Frangky Selamat, SE., M.M.

A. MAHARDIKA PUTRILUGA
B. PENGARUH PERCIEVED QUALITY DAN BRAND AWARENESS
TERHADAP PURCHASE INTENTION GLAD2GLOW: BRAND TRUST
SEBAGAI VARIABEL MEDIASI
C. 89 halaman, 2 gambar, 24 tabel, 10 lampiran
D. MANAJEMEN PEMASARAN
E. Abstrak: Proposal ini berjudul “Pengaruh Perceived Quality dan Brand
Awareness terhadap Purchase Intention Glad2Glow: Brand Trust sebagai
variabel mediasi.” Tujuan dari penelitian ini untuk mengetahui pengaruh
perceived quality dan brand awareness terhadap purchase intention, serta
membuktikan pengaruh perceived quality dan brand awareness terhadap
purchase intention melalui brand trust. Penelitian ini menggunakan metode
kuantitatif dan teknik pengumpulan data penelitian ini dalam bentuk
kuesioner melalui google form diolah menggunakan SmartPLS4. Hasil
penelitian menunjukkan bahwa perceived quality dan brand awareness
berpengaruh positif terhadap brand trust, perceived quality dan brand
awareness berpengaruh positif terhadap purchase intention, brand trust
tidak berpengaruh positif terhadap purchase intention, serta perceived
quality dan brand awareness tidak berpengaruh positif terhadap purchase
intention melalui brand trust.
F. Referensi tahun 2003-2005
G. Dr. Frangky Selamat, SE., M.M.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 29 Sep 2025 02:12
Last Modified: 29 Sep 2025 02:12
URI: https://repotest.untar.ac.id/id/eprint/48081

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