PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA UMKM SATE TEGAL MAMASE DI JELAMBAR

HASAN, KEVIN ANUTTARA (2024) PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA UMKM SATE TEGAL MAMASE DI JELAMBAR. Skripsi thesis, Universitas Tarumanagara.

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Abstract

(A) KEVIN ANUTTARA HASAN (115210175)
(B) THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, AND
PRICE ON CUSTOMER SATISFACTION AT UMKM SATE TEGAL
MAMASE IN JELAMBAR
(C) XX + 112 Pages, 32 Tables, 11 Pictures, 18 Attachments
(D) ENTREPRENEURIAL MANAGEMENT
(E) Abstract: This study aims to analyze the effect of product quality, service
quality, and price on customer satisfaction at UMKM Sate Tegal Mamase
in Jelambar. This research uses a quantitative approach with a nonexperimental

design with a comparative causal subdesign. A total of 150
respondents who were customers of Tegal Mamase Satay were involved as
samples. Data was collected through a digital questionnaire using Google
Forms which was distributed offline. The data were then analyzed using
Structural Equation Modeling (SEM) with SmartPLS software. The results
showed that product quality, service quality, and price positively and
significantly influenced customer satisfaction at UMKM Sate Tegal
Mamase.
(F) Keywords: Product quality, service quality, price, customer satisfaction,
UMKM Sate Tegal Mamase
(G) References 61 (1985-2024)
(H) Dr. Sarwo Edy Handoyo, S.E., M.M., GRC-E.

(A) KEVIN ANUTTARA HASAN (115210175)
(B) PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN
HARGA TERHADAP KEPUASAN PELANGGAN PADA UMKM
SATE TEGAL MAMASE DI JELAMBAR
(C) XX + 112 Halaman, 32 Tabel, 11 Gambar, 18 Lampiran
(D) MANAJEMEN KEWIRAUSAHAAN
(E) Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas
produk, kualitas layanan, dan harga terhadap kepuasan pelanggan pada
UMKM Sate Tegal Mamase di Jelambar. Penelitian ini menggunakan
pendekatan kuantitatif dengan desain non-eksperimen subdesain kausal
komparatif. Sebanyak 150 responden yang merupakan pelanggan Sate
Tegal Mamase dilibatkan sebagai sampel. Data dikumpulkan melalui
kuesioner digital menggunakan Google Forms yang disebarkan secara
offline. Data kemudian dianalisis menggunakan Structural Equation
Modeling (SEM) dengan software SmartPLS. Hasil penelitian
menunjukkan bahwa kualitas produk, kualitas layanan, dan harga secara
positif dan signifikan berpengaruh terhadap kepuasan pelanggan pada
UMKM Sate Tegal Mamase.
(F) Kata Kunci: Kualitas Produk, Kualitas Layanan, Harga, Kepuasan
Pelanggan, UMKM Sate Tegal Mamase
(G) Daftar Acuan 61 acuan (1985-2024)
(H) Dr. Sarwo Edy Handoyo, S.E., M.M., GRC-E.

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	29 Sep 2025 01:41
Last Modified:	29 Sep 2025 01:41
URI:	https://repotest.untar.ac.id/id/eprint/48079

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