PENGARUH PERCEIVED SERVICE QUALITY DAN PERCEIVED PRICE FAIRNESS TERHADAP CONSUMER LOYALTY PADA RESTORAN KFC DIJAKARTA MELALUI CONSUMER SATISFACTION SEBAGAI MEDIASI

Patricia, Julietta Clarion (2024) PENGARUH PERCEIVED SERVICE QUALITY DAN PERCEIVED PRICE FAIRNESS TERHADAP CONSUMER LOYALTY PADA RESTORAN KFC DIJAKARTA MELALUI CONSUMER SATISFACTION SEBAGAI MEDIASI. Skripsi thesis, Universitas Tarumanagara.

Text Julietta Clarion Patricia 115210247 JA.pdf Download (2MB)

Abstract

(A) JULIETTA CLARION PATRICIA (115210247)
(B) THE EFFECT OF PERCEIVED SERVICE QUALITY AND PERCEIVED
PRICE FAIRNESS ON CONSUMER LOYALTY AT KFC RESTAURANT IN
JAKARTA THROUGH CONSUMER SATISFACTION A MEDIATION
(C) XVII + 133 Pages + 23 Tables + 8 Pictures + 15 Attachments
(D) MARKETING MANAGEMENT
(E) Abstract: This study analyzes the effect of perceived service quality and
perceived price fairness on consumer loyalty at KFC restaurants in Jakarta,
with consumer satisfaction as a mediator. The sample consisted of 250 kfc
restaurants customers in Jakarta collected through Google Forms using a
purposive sampling method. Data analysis used PLS-SEM with software
version 4.1.1.2. The results showed that perceived service quality and perceived
price fairness had a positive and significant effect on consumer satisfaction and
consumer loyalty. In addition, consumer satisfaction had a positive and
significant effect on consumer loyalty. Then, perceived service quality and
perceived price fairness had a positive and significant effect on consumer
loyalty through consumer satisfaction as a mediator.

(F) Keywords: Perceived Service Quality, Perceived Price Fairness, Consumer
Satisfaction, Consumer Loyalty
(G) Reference list: 76 (1980-2025)
(H) Prof. Ir. Carunia Mulya Firdausy, M.A., Ph.D., A.P.U

(A) JULIETTA CLARION PATRICIA (115210247)
(B) PENGARUH PERCEIVED SERVICE QUALITY DAN PERCEIVED PRICE
FAIRNESS TERHADAP CONSUMER LOYALTY PADA RESTORAN KFC DI
JAKARTA MELALUI CONSUMER SATISFACTION SEBAGAI MEDIASI
(C) XVII + 133 Halaman + 23 Tabel + 8 Gambar + 15 Lampiran
(D) MANAJEMEN PEMASARAN
(E) Abstrak: Penelitian ini menganalisis pengaruh percerived service quality dan
perceived price fairness terhadap consumer loyalty pada restoran KFC di
Jakarta, dengan consumer satisfaction sebagai mediasi. Sampel terdiri dari 250
pelanggan restoran KFC di Jakarta yang dikumpulkan melalui Google Forms
menggunakan metode purposive sampling. Data analisis menggunakan PLSSEM

dengan software versi 4.1.1.2. Hasil penelitian menunjukkan bahwa
perceived service quality dan perceived price fairness berpengaruh positif dan
signifikan terhadap consumer satisfaction dan consumer loyalty. Selain itu,
consumer satisfaction berpengaruh positif dan signifikan terhadap consumer
loyalty. Kemudian, perceived service quality dan perceived price fairness
berpengaruh positif dan signifikan terhadap consumer loyalty melalui consumer
satisfaction sebagai mediasi.

(F) Kata kunci: Perceived Service Quality, Perceived Price Fairness, Consumer
Satisfaction, Consumer Loyalty
(G) Daftar Pustaka: 76 (1980-2025)
(H) Prof. Ir. Carunia Mulya Firdausy, M.A., Ph.D., A.P.U

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	25 Sep 2025 04:22
Last Modified:	25 Sep 2025 04:22
URI:	https://repotest.untar.ac.id/id/eprint/48068

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