Claudia, Jessica (2024) PENGARUH BRAND REPUTATION, INFORMATION QUALITY, AVAILABILITY OF PRODUCTS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP PURCHASE INTENTION PADA SKINCARE SOMETHINC DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

(A) JESSICA CLAUDIA 115210226
(B) THE INFLUENCE OF BRAND REPUTATION, INFORMATION
QUALIITY, AVAILABILITY OF PRODUCTS, PERCEIVED BEHAVIORAL
CONTROL ON PURCHASE INTENTION AT SKINCARE OF SOMETHINC
IN JAKARTA
(C) XVIII + 95 Pages, 2025, 26 Table, 7 Pictures, 6 Attachment
(D) MARKETING
(E) Abstract : This study aims to examine the influence of brand reputation,
information quality, availability of products, and perceived behavioral
control on purchase intention toward Somethinc skincare products in
Jakarta. The research employed purposive sampling with a survey method
involving 185 respondents who had previously used Somethinc products.
Data analysis was conducted using SmartPLS. The results indicate that
brand reputation and availability of products have a positive and significant
influence, while information quality has a positive but not significant
influence, and perceived behavioral control has a negative but not
significant influence on purchase intention. This study provides valuable
insights for the company in formulating more targeted marketing strategies.
(F) Key Words : Brand Reputation, Information Quality, Availability Products,
Perceived Behavioral Control, Purchase Intention.
(G) References : 43
(H) Dr. Tommy Setiawan Ruslim, S.E., M.M

(A) JESSICA CLAUDIA 115210226
(B) PENGARUH BRAND REPUTATION, INFORMATION QUALITY,
AVAILABILITY OF PRODUCTS, PERCEIVED BEHAVIORAL CONTROL
TERHADAP PURCHASE INTENTION PADA SKINCARE SOMETHINC
DI JAKARTA
(C) XVIII + 95 Lembar, 2025, 26 Tabel, 7 Gambar, 6 Lampiran
(D) PEMASARAN
(E) Abstrak : Penelitian ini bertujuan untuk menguji brand reputation,
information quality, availability of products, perceived behavioral control
terhadap purchase intention yang berpengaruh pada produk skincare
Somethinc di Jakarta. Penelitian ini menggunakan purposive sampling,
dengan metode survei pada 185 responden yang pernah menggunakan
produk Somethinc. Pengolahan data dilakukan dengan metode SmartPLS.
Hasil penelitian menunjukkan bahwa brand reputation, availability of
products memiliki pengaruh positif dan signifikan, sedangkan dan
information quality memiliki pengaruh yang positif namun tidak signifikan
dan perceived behavioral control memiliki pengaruh negatif namun tidak
signifikan terhadap purchase intention. Penelitian ini memberikan wawasan
yang berguna bagi perusahaan untuk menyusun strategi pemasaran yang
lebih tepat sasaran.
(F) Kata Kunci : Brand Reputation, Information Quality, Availability Products,
Perceived Behavioral Control, Purchase Intention.
(G) Daftar Acuan : 43
(H) Dr. Tommy Setiawan Ruslim, S.E., M.M

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 25 Sep 2025 03:56
Last Modified: 25 Sep 2025 03:56
URI: https://repotest.untar.ac.id/id/eprint/48064

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