PENGARUH BRAND IMAGE, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION JAGO COFFEE DI JAKARTA BARAT

Winata, Henda (2024) PENGARUH BRAND IMAGE, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION JAGO COFFEE DI JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.

Text Henda Winata 115210407 JA.pdf Download (2MB)

Abstract

(A) HENDA WINATA 115210407
(B) THE INFLUENCE OF BRAND IMAGE, PERCEIVED VALUE, AND
CUSTOMER SATISFACTION ON REPURCHASE INTENTION JAGO
COFFEE IN WEST JAKARTA.
(C) XiX + 73 Pages, 24 Table, 2 Picture, 11 Attachment
(D) MARKETING MANAGEMENT
(E) Abstract: This study examines the influence of brand image, perceived
value, and customer satisfaction on repurchase intention Jago Coffee in
West Jakarta. This descriptive research uses quantitative methods with
questionnaires, involving 200 valid respondents, and is analyzed using PLSSEM
through

SmartPLS 4. As a result brand image, perceived value, and
customer satisfaction have a positive influence on repurchase intention.
(F) Reference list
(G) Drs. M Tony Nawawi, M.M

(H) HENDA WINATA 115210407
(I) PENGARUH BRAND IMAGE, PERCEIVED VALUE, DAN
CUSTOMER SATISFACTION TERHADAP REPURCHASE
INTENTION JAGO COFFEE DI JAKARTA BARAT
(J) XiX + 73 Halaman, 24 Tabel, 2 Gambar, 11 Lampiran
(K) MANAJEMEN PEMASARAN
(L) Abstrak: Penelitian ini menguji pengaruh brand image, perceived value, dan
customer satisfaction terhadap repurchase intention Jago Coffee di Jakarta
Barat. Penelitian deskriptif ini menggunakan metode kuantitatif dengan
kuesioner, melibatkan 200 responden valid, dan dianalisis menggunakan
PLS-SEM melalui SmartPLS 4. Hasilnya brand image, perceived value, dan
customer satisfaction memiliki pengaruh positif terhadap repurchase
intention.
(M) Daftar Acuan
(N) Drs. M Tony Nawawi, M.M

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	25 Sep 2025 03:42
Last Modified:	25 Sep 2025 03:42
URI:	https://repotest.untar.ac.id/id/eprint/48060

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