Faktor-Faktor Yang Mempengaruhi Kinerja UMKM Coffee Shop di Jakarta

Juwono, Jordan (2024) Faktor-Faktor Yang Mempengaruhi Kinerja UMKM Coffee Shop di Jakarta. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This research aims to examine the influence of innovation, product quality, and the use of ecommerce on the business performance of coffee shop MSMEs in West Jakarta. The research
method used is conclusive descriptive research with a quantitative approach. The sampling
technique uses non-probability with purposive sampling method with a sample size of 85
respondents, who are MSME coffee shop owners in West Jakarta who have used e-commerce.
Research finds that innovation, product quality, and the use of e-commerce have a positive effect
on the business performance of coffee shop MSMEs in West Jakarta. The three research hypotheses are accepted with support from various previous studies. Researchers recommend
developing research by expanding the sample area, looking for other variables, and optimizing the
use of e-commerce for coffee shop MSMEs to improve business performance.
Keywords: Innovation, Product Quality, E-Commerce, Business Performance

Penelitian ini bertujuan menguji pengaruh inovasi, kualitas produk, dan penggunaan e-commerce
terhadap kinerja bisnis UMKM coffee shop di Jakarta Barat. Metode penelitian yang digunakan
adalah penelitian deskriptif konklusif dengan pendekatan kuantitatif. Teknik sampling
menggunakan non-probability dengan metode purposive sampling dengan jumlah sampel 85
responden, yang merupakan pemilik UMKM coffee shop di Jakarta Barat yang sudah
menggunakan e-commerce. Penelitian menemukan bahwa inovasi, kualitas produk, dan
penggunaan e-commerce berpengaruh positif terhadap kinerja bisnis UMKM coffee shop di
Jakarta Barat. Ketiga hipotesis penelitian diterima dengan dukungan dari berbagai penelitian
sebelumnya.

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	26 Jun 2025 02:51
Last Modified:	26 Jun 2025 02:51
URI:	https://repotest.untar.ac.id/id/eprint/47381

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