PENGARUH PERCEIVED SERVICE QUALITY DAN PERCEIVED PRICE FAIRNESS TERHADAP CONSUMER LOYALTY PADA RESTORAN SOLARIA DI JAKARTA BARAT MELALUI CONSUMER SATISFACTION

Valentino, Fernando (2024) PENGARUH PERCEIVED SERVICE QUALITY DAN PERCEIVED PRICE FAIRNESS TERHADAP CONSUMER LOYALTY PADA RESTORAN SOLARIA DI JAKARTA BARAT MELALUI CONSUMER SATISFACTION. Skripsi thesis, Universitas Tarumanagara.

Text Fernando Valentino 115210270 JA.pdf Download (1MB)

Abstract

(A) FERNANDO VALENTINO (115210270)
(B) THE INFLUENCE OF PERCEIVED SERVICE QUALITY AND PERCEIVED
PRICE FAIRNESS ON CONSUMER LOYALTY AT SOLARIA RESTAURANTS
IN WEST JAKARTA THROUGH CONSUMER SATISFACTION
(C) XVI + 69 Pages, 28 Tables, 1 Pictures, 15 Attachment
(D) MARKETING MANAGEMENT
(E) Abstract: This study aims to analyze the effect of Perceived Service Quality and
Perceived Price Fairness on Consumer Satisfaction and Consumer Loyalty in
Solaria restaurant consumers in West Jakarta, as well as the mediating role of
Consumer Satisfaction in the relationship. The study used a quantitative
method with a descriptive approach and cross-sectional design, as well as
purposive sampling technique. The results of the analysis show that Perceived
Service Quality has a positive and significant effect on Consumer Satisfaction
and Consumer Loyalty, both directly and through the mediation of Consumer
Satisfaction. In contrast, Perceived Price Fairness has an insignificant
negative effect on Consumer Satisfaction and Consumer Loyalty. This finding
confirms the importance of service quality in increasing consumer satisfaction
and loyalty, while price fairness has no significant effect on consumer
satisfaction and loyalty.
(F) References 95 (1980-2024)
(G) Sanny Ekawati S.E., M.M

(A) FERNANDO VALENTINO (115210270)
(B) PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERSEPSI
KEWAJARAN HARGA TERHADAP LOYALITAS KONSUMEN PADA
RESTORAN SOLARIA DI JAKARTA BARAT MELALUI KEPUASAN
KONSUMEN
(C) XVI + 69 Halaman, 28 Tabel, 1 Gambar, 15 Lampiran
(D) MANAJEMEN PEMASARAN
(E) Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Perceived
Service Quality dan Perceived Price Fairness terhadap Consumer Satisfaction
dan Consumer Loyalty pada konsumen restoran Solaria di Jakarta Barat, serta
peran mediasi Consumer Satisfaction dalam hubungan tersebut. Penelitian ini
menggunakan metode kuantitatif dengan pendekatan deskriptif dan desain
cross-sectional, serta teknik pengambilan sampel purposive sampling. Hasil
analisis menunjukkan bahwa Perceived Service Quality berpengaruh positif
dan signifikan terhadap Consumer Satisfaction dan Consumer Loyalty, baik
secara langsung maupun melalui mediasi Consumer Satisfaction. Sebaliknya,
Perceived Price Fairness berpengaruh negatif tidak signifikan terhadap
Kepuasan Konsumen dan Loyalitas Konsumen. Temuan ini menegaskan
pentingnya kualitas pelayanan dalam meningkatkan kepuasan dan loyalitas
konsumen, sedangkan kewajaran harga tidak berpengaruh signifikan terhadap
kepuasan dan loyalitas konsumen.
(F) Daftar Acuan 95 (1980-2024)
(G) Sanny Ekawati S.E., M.M

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	12 Jun 2025 03:20
Last Modified:	12 Jun 2025 03:20
URI:	https://repotest.untar.ac.id/id/eprint/47126

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