Adelia, Dita Nurma (2024) PENGARUH PERSEPSI HARGA DAN KUALITAS PENGIRIMAN PADA NIAT BELI ULANG KONSUMEN ASTRO GROCERIES MELALUI KEPUASAN PELANGGAN DAN NILAI YANG DIRASAKAN. Skripsi thesis, Universitas Tarumanagara.

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Abstract

ABSTRACT
UNIVERSITAS
TARUMANAGARA FAKULTAS
EKONOMI DAN BISNIS
JAKARTA
(A) DITA NURMA ADELIA 115210500
(B) THE EFFECT OF PERCEIVED PRICE AND DELIVERY
QUALITY ON ASTRO GROCERIES CONSUMER
REPURCHASE INTENTIONS THROUGH CUSTOMER
SATISFACTION AND PERCEIVED VALUE.
(C) XiX + 125 Pages, 37 Table, 14 Picture, 12 Attachment
(D) MARKETING MANAGEMENT
(E) Abstract: This study examines the effect of perceived price and
delivery quality, on Astro Groceries consumers' repurchase
intentions through customer satisfaction and perceived value.
This descriptive research uses quantitative methods with
questionnaires, involving 299 valid respondents, and is
analyzed using PLS-SEM through SmartPLS 4. As a result price
perception, customer satisfaction, and perceived value have a
significant positive influence on repurchase intentions, while
delivery quality does not. Delivery quality and perceived value
affect customer satisfaction, but perceived price does not. Price
perception and delivery quality have a positive effect on
perceived value. Customer satisfaction mediates the effect of
price perception on repurchase intentions, while the quality of
delivery on repurchase intentions does not mediate.
Furthermore, perceived value mediates the effect of price
perception and delivery quality on repurchase intentions. There
is serial mediation through perceived value and customer
satisfaction on the relationship between price perception and
delivery quality on repurchase intentions.
(F) Reference List 72 (1995-2024).
(G) Dr. Hetty Karunia Tunjungsari, S.E., M.Si.

(H) DITA NURMA ADELIA 115210500
(I) PENGARUH PERSEPSI HARGA DAN KUALITAS
PENGIRIMAN PADA NIAT BELI ULANG KONSUMEN
ASTRO GROCERIES MELALUI KEPUASAN
PELANGGAN DAN NILAI YANG DIRASAKAN
(J) XiX + 125 Halaman, 37 Tabel, 14 Gambar, 12 Lampiran
(K) MANAJEMEN PEMASARAN
(L) Abstrak: Penelitian ini menguji pengaruh persepsi harga dan
kualitas pengiriman, terhadap niat beli ulang konsumen Astro
Groceries melalui kepuasan pelanggan dan nilai yang
dirasakan. Penelitian deskriptif ini menggunakan metode
kuantitatif dengan kuesioner, melibatkan 299 responden valid,
dan dianalisis menggunakan PLS-SEM melalui SmartPLS 4.
Hasilnya persepsi harga, kepuasan pelanggan, dan nilai yang
dirasakan memiliki pengaruh positif signifikan terhadap niat
beli ulang, sementara kualitas pengiriman tidak. Kualitas
pengiriman dan nilai yang dirasakan mempengaruhi kepuasan
pelanggan, tetapi persepsi harga tidak. Persepsi harga dan
kualitas pengiriman berpengaruh positif terhadap nilai yang
dirasakan. Kepuasan pelanggan memediasi pengaruh persepsi
harga terhadap niat beli ulang, sementara pada kualitas
pengiriman terhadap niat beli ulang tidak memediasi.
Selanjutnya nilai yang dirasakan memediasi pengaruh persepsi
harga dan kualitas pengiriman terhadap niat beli ulang.
Terdapat mediasi serial melalui nilai yang dirasakan dan
kepuasan pelanggan pada hubungan persepsi harga serta
kualitas pengiriman terhadap niat beli ulang.
(M) Daftar Acuan 72 acuan (1995-2024).
(N) Dr. Hetty Karunia Tunjungsari, S.E., M.Si.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 11 Jun 2025 03:45
Last Modified: 11 Jun 2025 03:45
URI: https://repotest.untar.ac.id/id/eprint/47089

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