PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, STRATEGI BISNIS, DAN INOVASI TERHADAP KINERJA UMKM BIDANG KONVEKSI DI JAKARTA BARAT

David, David (2024) PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, STRATEGI BISNIS, DAN INOVASI TERHADAP KINERJA UMKM BIDANG KONVEKSI DI JAKARTA BARAT. Skripsi thesis, Universitas Tarumanagara.

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Abstract

(A) DAVID (115210466)
(B) THE INFLUENCE OF MARKET ORIENTATION, ENTREPRENEURIAL
ORIENTATION, BUSINESS STRATEGY, AND INNOVATION ON THE
PERFORMANCE OF MSMES IN THE CONVECTION SECTOR IN WEST
JAKARTA
(C) Abstract: This study aims to examine the influence of market orientation,
entrepreneurial orientation, business strategy, and innovation on the business
performance of MSMEs in the textile sector in West Jakarta. This study uses a
quantitative approach by collecting data through a survey to 102 MSME actors
in the field of convection. This data analysis was carried out using the structural
equation modeling (SEM) method. The results of the study show that market
orientation, entrepreneurial orientation, business strategy, and innovation have
a positive influence on business performance.
(d) Keywords: Market Orientation, Entrepreneurship Orientation, Business
Strategy, Innovation, Business Performance, MSMEs
(F) Reference
(G) Louis Utama, S.E., M.M.

(A) DAVID (115210466)
(B) PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN
STRATEGI BISNIS, DAN INOVASI TERHADAP KINERJA UMKMBIDANG KONVEKSI DI JAKARTA BARAT
(C) Abtrak: Penelitian ini bertujuan untuk menguji pengaruh orientasi pasaorientasi kewirausahaan, strategi bisnis, dan inovasi terhadap kinerja usahaUMKM bidang konveksi di Jakarta barat. Penelitian ini menggunakapendekatan kuantitatif dengan pengumpulan data melalui survei kepada 102pelaku UMKM di bidang konveksi. Analisis data ini dilakukan menggunakametode structural equation modeling (SEM). Hasil penelitian menunjukkabahwa orientasi pasar, orientasi kewirausahaan, strategi bisnis, dan inovasimemiliki pengaruh positif terhadap kinerja usaha.
(D) Kata Kunci: Orientasi Pasar, Orientasi Kewiraushaan, Strategi Bisnis, Inovasi,
Kinerja Usaha, UMKM
(F) Referensi
(G) Louis Utama, S.E., M.M.

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	10 Jun 2025 04:52
Last Modified:	10 Jun 2025 04:52
URI:	https://repotest.untar.ac.id/id/eprint/47060

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