PENGARUH BRAND EXPERIENCE, BRAND UNIQUENESS, DAN PERCEIVED QUALITY TERHADAP BRAND LOYALTY FORE COFFEE PADA GEN Z DI JAKARTA

Liman, Cindy Nathania (2024) PENGARUH BRAND EXPERIENCE, BRAND UNIQUENESS, DAN PERCEIVED QUALITY TERHADAP BRAND LOYALTY FORE COFFEE PADA GEN Z DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

(A) CINDY NATHANIA LIMAN (115210406)
(B) THE EFFECT OF BRAND EXPERIENCE, BRAND UNIQUENESS, AND
PERCEIVED QUALITY ON FORE COFFEE BRAND LOYALTY FOR GEN Z
IN JAKARTA
(C) XVI + 70 Pages, 26 Tables, 7 gPictures, 5 Attachments
(D) MARKETING MANAGEMENT
(E) Abstract: The purpose of this study is to determine the effect of brand
experience, brand uniqueness, and perceived quality on Fore Coffee's brand
loyalty in Jakarta. This study uses a descriptive research design with a
quantitative approach. The sample selection technique used is a nonprobability
sampling
technique
in
the
form
of
purposive
sampling.
The
sample

obtained
was
125
respondents
by

distributing questionnaires through google
forms. The data analysis technique was carried out in the form of Partial Least
Square-Structural Equation Modeling (PLS-SEM) through SmartPLS 4
software. The results of this study are that brand experience, brand uniqueness,
and perceived quality have a positive and significant influence on Fore Coffee's
brand loyalty in Jakarta.
(F) References: 40 (1977-2024)
(G) Sanny Ekawati, S.E., M.M.

(A) CINDY NATHANIA LIMAN (115210406)
(B) PENGARUH BRAND EXPERIENCE, BRAND UNIQUENESS, DAN
PERCEIVED QUALITY TERHADAP BRAND LOYALTY FORE COFFEE
PADA GEN Z DI JAKARTA
(C) XVI + 70 Halaman, 26 Tabel, 7 Gambar, 5 Lampiran
(D) MANAJEMEN PEMASARAN
(E) Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand
experience, brand uniqueness, dan perceived quality terhadap brand loyalty
Fore Coffee di Jakarta. Penelitian ini menggunakan desain penelitian deskriptif
dengan pendekatan kuantitatif. Teknik pemilihan sampel yang digunakan
adalah teknik non-probability sampling berupa purposive sampling. Sampel
yang diperoleh sebanyak 125 responden dengan menyebarkan kuesioner
melalui google form. Teknik analisis data yang dilakukan berupa Partial Least
Square-Structural Equation Modeling (PLS-SEM) melalui software SmartPLS
4. Hasil dari penelitian ini adalah brand experience, brand uniqueness, dan
perceived quality memiliki pengaruh positif dan signifikan terhadap brand
loyalty Fore Coffee di Jakarta.
(F) Daftar Acuan: 40 (1977-2024)
(G) Sanny Ekawati, S.E., M.M.

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	10 Jun 2025 03:50
Last Modified:	10 Jun 2025 03:50
URI:	https://repotest.untar.ac.id/id/eprint/47037

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