PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN THE ORIGINOTE DI DKI JAKARTA

Monica, Angelina (2024) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN THE ORIGINOTE DI DKI JAKARTA. Masters thesis, Universitas Tarumanagara.

Text Angelica Monica 115210130 JA.pdf Download (2MB)

Abstract

(A). ANGELINA MONICA (115210130)
(B). THE EFFECT OF PRODUCT QUALITY, PRICE PERCEPTION, ON
CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT THE
ORIGINOTE IN DKI JAKARTA
(C). XVIII + 110 Pages, 22 Table, 5 Pictures, 13 Attachment
(D). MARKETING MANAGEMENT
(E). Abstract: This study aims to analyze the effect of Product Quality and Price
Perception on Customer Loyalty of The Originote Jakarta products with
Customer Satisfaction as a mediating variable. The population of this study
were all customers who knew The Originote Jakarta products and were
domiciled in Jabodetabek. The sampling technique used was
non-probability sampling with a purposive sampling method, involving 170
respondents. The research data was in the form of primary data collected
through a questionnaire in the form of Google Form and distributed
through online media. The collected data was then processed using the
PLS-SEM (Partial Least Squares Structural Equation Modeling) method
with the help of Smart-PLS software. The results of this study indicate that
Product Quality and Price Perception have a significant effect on customer
loyalty, and customer satisfaction is proven to mediate the positive effect of
Product Quality and Price Perception on Customer Loyalty of The
Originote Jakarta.
(F). Bibliography 40 (2014-2024)
(G). Galuh Mira Saktiana, S.E., M.Sc., Dr (10111001)

(H). ANGELINA MONICA (115210130)
(I). PENGARUH KUALITAS PRODUK, PERSEPSI HARGA TERHADAP
LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN
THE ORIGINOTE JAKARTA.
(J). XVIII + 119 Halaman, 22 Tabel, 5 Foto, 13 Lampiran
(K). MANAJEMEN PEMASARAN
(L). Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas
Produk dan Persepsi Harga terhadap Loyalitas Pelanggan produk The
Originote Jakarta dengan Kepuasan Pelanggan sebagai variabel mediasi.
Populasi penelitian ini adalah seluruh pelanggan yang mengetahui produk
The Originote Jakarta dan berdomisili di Jabodetabek. Teknik pengambilan
sampel yang digunakan adalah non-probability sampling dengan metode
purposive sampling, melibatkan 170 responden. Data penelitian berupa
data primer yang dikumpulkan melalui kuesioner berbentuk Google Form
dan disebarkan melalui media online. Data yang terkumpul kemudian
diolah menggunakan metode PLS-SEM (Partial Least Squares Structural
Equation Modeling) dengan bantuan perangkat lunak Smart-PLS. Hasil
dari penelitian ini menunjukan bahwa Kualitas produk dan persepsi harga
berpengaruh signifikan terhadap loyalitas pelanggan, serta kepuasan
pelanggan terbukti dapat memediasi pengaruh positif Kualitas Produk dan
Persepsi Harga terhadap Loyalitas pelanggan The originote Jakarta.
(M). Latar belakang 40 (2014-2024)
(N). Galuh Mira Saktiana, S.E., M.Sc., Dr (10111001)

Item Type:	Thesis (Masters)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	05 Jun 2025 07:33
Last Modified:	05 Jun 2025 07:33
URI:	https://repotest.untar.ac.id/id/eprint/46978

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