Natasya, Alvina (2024) PENGARUH E-WOM TERHADAP REVISIT INTENTION DIMEDIASI OLEH DESTINATION IMAGE DAN TOURIST SATISFACTION PADA SITUS WARISAN DUNIA UNESCO CANDI PRAMBANAN, INDONESIA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

Abstract: This study examines the effect of Electronic Word of Mouth (e-WOM) on revisit intention at Prambanan Temple, mediated by destination image and tourist satisfaction. As tourist numbers increase, managers must improve service quality and maintain a positive image to encourage repeat visits. Using Partial Least Squares - Structural Equation Modeling (PLS-SEM), the results show that e-WOM significantly influences destination image and tourist satisfaction, which positively affect revisit intention. These findings provide insights for tourism managers to enhance promotional strategies and destination management to boost repeat visits.
Keywords: Electronic Word of Mouth, destination image, tourist satisfaction, revisit intention.

PENGARUH E-WOM TERHADAP REVISIT INTENTION DIMEDIASI OLEH DESTINATION IMAGE DAN TOURIST SATISFACTION PADA SITUS WARISAN DUNIA UNESCO CANDI PRAMBANAN, INDONESIA

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 23 May 2025 03:33
Last Modified: 23 May 2025 03:33
URI: https://repotest.untar.ac.id/id/eprint/46901

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