Theofadilla, Yosef (2023) PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN EFIKASI DIRI TERHADAP KINERJA UMKM KULINER DI KOTA BEKASI. Skripsi thesis, Universitas Tarumanagara.
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Abstract
ABSTRACT
TARUMANAGARA UNIVERSITY FACULTY OF ECONOMICS
JAKARTA
(A) AMADEUS YOSEF THEOFADILLA (115200353)
(B) THE EFFECTS OF MARKET ORIENTATION, ENTREPRENEURSHIP ORIENTATION, AND SELF EFFICACY ON THE PERFORMANCE OF CULINARY SMES IN BEKASI CITY.
(C) 77 pages, 2023, 24 tables, 4 pictures, 2 appendixes
(D) Entrepreneurship
(E) Abstract: The purpose of this research is to understand the effects of market orientation, entrepreneurship orientation, and self-efficacy on the performance of culinary based SMEs in Bekasi City. The sampling method used in this research is purposive sampling. The data collection process involves questionnaire being handed out to 50 eligible respondents. The data was then analysed and examined using the SEM PLS method by using the data analysing software SmartPLS 4.0. The research found that market orientation, entrepreneurship orientation, and self-efficacy had influence on the performance of culinary SMEs in Bekasi City.
Keywords: market orientation, entrepreneurship orientation, self-efficacy, performance of SMEs
(F) Reference 46 (1980-2023)
(G) Dr. Sarwo Edy Handoyo, S.E., M.M., CIFM.
ABSTRAK
UNIVERSITAS TARUMANAGARA FAKULTAS EKONOMI
JAKARTA
(A) AMADEUS YOSEF THEOFADILLA (115200353)
(B) PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN EFIKASI DIRI TERHADAP KINERJA UMKM KULINER DI KOTA BEKASI
(C) 77 Halaman, 2023, tabel 24, gambar 4, lampiran 2 (D) Kewirausahaan
(E) Abstrak: Penelitian ini bertujuan untuk mengetahui dampak dari orientasi pasar, orientasi kewirausahaan, dan efikasi diri terhadap kinerja usaha UMKM kuliner di Kota Bekasi. Metode penentuan sampel menggunakan metode purposive sampling. Metode pengumpulan data dengan menggunakan kuesioner yang di bagikan kepada 50 responden. Analisis data menggunakan analisis SEM PLS dengan media software SmartPLS 4.0. Hasil analisis menyimpulkan bahwa terdapat pengaruh orientasi pasar, orientasi kewirausahaan, dan efikasi diri terhadap kinerja usaha UMKM kuliner di Kota Bekasi.
Kata Kunci: orientasi pasar, orientasi kewirausahaan, efikasi diri, kinerja UMKM (F) Daftar Acuan 46 (1980-2023)
(G) Dr. Sarwo Edy Handoyo, S.E., M.M., CIFM.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 08 Aug 2024 03:50 |
| Last Modified: | 08 Aug 2024 03:50 |
| URI: | https://repotest.untar.ac.id/id/eprint/43758 |
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