ANGELA, ANGELA (2020) FAKTOR IMPLEMENTASI E-COMMERCE PADA UMKM. Skripsi thesis, Universitas Tarumanagara.
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Abstract
TujuandaripenelitianiniadalahmengetahuiapakahterdapatpengaruhPerceived
benefits, Obstacle of e-business, Owner IT Ability dan External support
terhadapkesediaanpengadopsiane-commerce di UMKM.
Penelitianinimenggunakanmetodesimple random sampling. Jumlahsampel yang
digunakandalampenelitianiniadalahsebanyak 98 sampel. Hasil
penelitianinimenunjukanPerceived benefits berpengaruhpositif dan
signifikanterhadapkesediaanpengadopsiane-commerce di UMKM, Obstacle of ebusiness
berpengaruhpositiftetapitidaksignifikanterhadapkesediaanpengadopsianecommerce
di UMKM, Owner IT Abilityberpengaruhpositif dan
signifikanterhadapkesediaanpengadopsiane-commerce di UMKM dan External
supportberpengaruhpositiftetapitidaksignifikanterhadapkesediaanpengadopsianecommerce
di UMKM. Untuk UMKM
harusmemperhatikankemampuanteknologiinformasi dan nilaieksternal yang
menyediakanfasilitase-commerce.
Kata kunci : Perceived benefits, Obstacle of e-business, Owner IT Ability and
External support, pengadopsiane-commerce di UMKM
The purpose of this research is to know whether there are impacts of
Perceived benefits, Obstacle of e-business, Owner IT Ability and External support
toward e-commerce adoption in SMEs. This research used simple random
sampling method. The number of samples used in this research was 98 samples.
The result show that Perceived benefits has a positive and significant impact
towards e-commerce adoption in SMEs, Obstacle of e-business has a positive and
not significant impact towards e-commerce adoption in SMEs, Owner IT Ability
has a positive and significant impact towards e-commerce adoption in SMEs and
External support has a positive and not significant impact towards e-commerce
adoption in SMEs. For SMEs must consider information technology and external
values that provide e-commerce facilities.
Keyword : Perceived benefits, Obstacle of e-business, Owner IT Ability and
External support, e-commerce adoption in SMEs
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 13 Mar 2024 03:35 |
| Last Modified: | 13 Mar 2024 03:35 |
| URI: | https://repotest.untar.ac.id/id/eprint/43271 |
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