RAKAN, ALDI (2023) PENGARUH FINANCIAL RISK TOLERANCE, AVAILABILITY BIAS, OVERCONFIDENCE, & REPRESENTATIVENESS BIAS TERHADAP INVESTMENT DECISION DI PASAR SAHAM PADA GENERASI MILENIAL DI JABODETABEK. Skripsi thesis, Universitas Tarumanagara.
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Abstract
The purpose of this study is to analyze the influence of financial risk
tolerance, availability bias, overconfidence, and representativeness bias on
investment decision in stcok market, in which phsychological factors can influence
in investement decision based on cognitif and emotional factors. The subject of this
research is stock investor of the millenial generation in Jabodetabek. The data used
is primary data with sample technique used purposive sampling. Data was
collected by distributing online questionnaires using google forms . Data analysis
using SEM-PLS 4.0 with the number of data as many as 139 respondents. The result
of thsi study indicates that financial risk tolerance, availability, representativeness
significantly influence investment decision, and overconfidence has no effect on
investment decision. This research helps investor understand and control their
emotions and cognitionin making investment decision, so that investors can avoid
bias and heuristic behaviour.
Keywords: Financial risk tolerance, availability, overconfidence,
representativeness, investment decision
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 13 Mar 2024 02:18 |
| Last Modified: | 13 Mar 2024 02:18 |
| URI: | https://repotest.untar.ac.id/id/eprint/43263 |
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