Ataliano, Albert (2023) FAKTOR - FAKTOR YANG MEMPENGARUHI GREEN PURCHASE BEHAVIOUR AIR MINERAL AQUA LIFE DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.
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Abstract
The purpose of this research is to examine the effect of green
trust (GT), environmental quality awareness (EQA), green self-efficacy
(GSE) and environmental attitude (EA) on green purchase behavior
(GPB). The mediating effect of EA was also investigated. Data collection
was carried out through an online survey which produced 250 complete
data and responses that could be used. Partial least squares structural
equation modeling (PLS-SEM; SmartPLS, Version 4) This technique is
used to test research hypotheses. The results of this study found that GT,
GSE and EA had a positive effect on GPB. It was also found that EA
mediates the relationship between EQA to GPB and GSE to GPB.
However, EA does not mediate the relationship between GT and GPB.
(F) Environmental Quality Awareness, Green Trust, Green Self-Efficacy,
Environmental Attitude, Green Purchase Behavior
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 13 Mar 2024 02:13 |
| Last Modified: | 13 Mar 2024 02:13 |
| URI: | https://repotest.untar.ac.id/id/eprint/43261 |
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