DELLA, AGNES MONISA (2023) PENGARUH KESADARAN MEREK DAN LOYALITAS MEREK TERHADAP NIAT BELI DENGAN PERSEPSI KUALITAS SEBAGAI VARIABEL MODERASI PADA PRODUK PERAWATAN KULIT MEREK SOMETHINC DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.
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Abstract
The purpose of this study was to test whether the effect
of brand awareness and brand loyalty on brand perception of
quality is a moderate variable in skin care products of the
Somethink brand in Jakarta and to test whether the effect of brand
perception on brand loyalty is the quality of skin care products of
the Something brand Jakarta. This study used PLS- SEM
multigroup analysis. This study used a sample of 100 samsangs
using a leather product from the Somethinc brand. The data
collection technique used was convenience sampling with Google
form perceptions. Data were analyzed using the PLS- SEM
method using the SmartPLS3 program. The results of this
research include that perceived quality does not moderate
influencer loyalty to purchase intentions of users of the Somethinc
brand of leather products in Jakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 13 Mar 2024 01:51 |
| Last Modified: | 13 Mar 2024 01:51 |
| URI: | https://repotest.untar.ac.id/id/eprint/43257 |
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