JAYADI, ADOLF DIAN (2022) ANALISIS PENGARUH ENTREPRENEURIAL ORIENTATION DAN MARKET ORIENTATION TERHADAP BUSINESS PERFORMANCE PADA UMKM KULINER DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.
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Abstract
This research was conducted to determine the effect of
innovativeness, pro-activeness, risk taking on improving the performance of
SMEs. The method used in this research is a descriptive method with a
quantitative approach. The data collection method used in this study was a
questionnaire distributed to 241 MSME owners spread across North Jakarta. The
data processing method used in this study is Partial Least Square assisted by
SMARTPLS 3.0. The results of the study show that Innovativeness affects the
performance of Culinary MSMEs in Jakarta, Proactiveness affects the
performance of Culinary MSMEs in Jakarta and Risk-taking does not affect the
performance of Culinary SMEs in Jakarta. From the results of this research,
suggestions that can be given are to use more other independent variables that can
affect business performance, such as competition factors, and technology. In
addition, further research can also add mediating or moderating variables to provide
other findings. Keywords: entrepreneurial orientation, business performance,
culinary
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 13 Mar 2024 01:42 |
| Last Modified: | 13 Mar 2024 01:42 |
| URI: | https://repotest.untar.ac.id/id/eprint/43255 |
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