RACHMAWATI, PATRICIA (2022) FAKTOR YANG MEMPENGARUHI IMPLEMENTASI MOBILE BANKING. Skripsi thesis, Universitas Tarumanagara.
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Abstract
Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi
pengadopsian mobile banking. Subyek pada penelitian ini adalah individu yang
sudah berumur 20 tahun dan pernah menggunakan mobile banking. Data
diperoleh dengan melakukan penyebaran kuesioner di sosial media dalam bentuk
google form. Data yang dipakai pada penelitian ini adalah data dari 107 responden
yang valid. Pengolahan data dilakukan dengan software SmartPLS 3.0. Hasil
penelitian ini menunjukan bahwa perceived ease of use berpengaruh secara tidak
signifikan terhadap attitude, perceived usefulness berpengaruh secara signifikan
terhadap attitude, attitude berpengaruh secara signifikan terhadap adoption,
perceived ease of use berpengaruh secara tidak signifikan terhadap adoption
dimediasi oleh attitude, dan perceived usefulness berpengaruh secara signifikan
terhadap adoption dimediasi oleh attitude. Implikasi pada penelitian ini adalah
perlunya perbankan dalam meningkatkan kemudahan dan kegunaan dalam
layanan mobile banking.
Kata kunci: Perceived ease of use, perceived usefulness, adoption, attitude,
mobile banking
ABSTRACT
This study aims to determine the factors that influence the adoption of mobile
banking. The subjects in this study were individuals who were 20 years old and
had used mobile banking. Data was obtained by distributing questionnaires on
social media in the form of a google form. The data used in this study is data from
107 valid respondents. Data processing is done with SmartPLS 3.0 software. The
results of this study indicate that perceived ease of use has no significant effect on
attitude, perceived usefulness has a significant effect on attitude, attitude has a
significant effect on adoption, perceived ease of use has no significant effect on
adoption, mediated by attitude, and perceived usefulness has a significant effect
toward adoption is mediated by attitude. The implication of this research is the
need for banking to improve the convenience and usability of mobile banking
services.
Keywords: Perceived ease of use, perceived usefulness, adoption, attitude, mobile
banking
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Akuntansi |
| Depositing User: | FE Perpus |
| Date Deposited: | 06 Mar 2024 07:51 |
| Last Modified: | 06 Mar 2024 07:51 |
| URI: | https://repotest.untar.ac.id/id/eprint/43173 |
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