Diah Ayu Candraningrum, Penulis Pertama and Fransisca Iriani Roesmala Dewi, Penulis Kedua (2019) Motivation, Interest and Para Social Interaction of Today's Radio Young Listeners. In: International Communication Association - ASPIKOM 2019.
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Abstract
Digitalization has changing the concept of human life. It can bringing
changes to one's lifestyle, especially in listening to radio broadcasts. Now there
are many ways to enjoy radio broadcasts, from traditional radio listening, MP3
and podcasting systems, internet radio and satellite radio. Therefore, many
national scale broadcasting radio stations are now starting to organize
themselves, renew their operational service systems and of course, improve their
business systems. Because, competition in the radio industry is now very strict
where the players do not only come from the radio industry but also come from
the music industry. This research wants to explore more about the position of
radio in front of the current millennial generation, as consumers and radio
listeners whom are being its target. The research questions are: Why do
millennials still like to listen to radio broadcasts? What aspects that could attract
and influence the millennials most so that they want to listen to the radio? This
research conducted by using mix methods approach. This study explains the
interest of the millennials generation in enjoying radio broadcasts, in terms of
three aspects: impact of motivation, interpersonal attraction and para social
interaction. The data collection method is conducting questionnaires to 227
young people in Jakarta and Denpasar aged 14 to 28 years who like to listen to
the radio. They filled the Google form between August and October 2019. In
addition, interviews were also conducted with the managers of young people's
radio stations in Jakarta and Denpasar, Bali. As a result, it is known that the
factor of the broadcaster's communication style is the most aspect that could
attract the millennials to listen to the radio, just because the announcer is
considered as their personification. The more appropriate and interesting the
topic of conversation and delivered attractively by favorite broadcasters, the
higher the millennial desire to listen to the radio.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Proceeding |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Fransisca Iriani Roesmala Dewi |
| Date Deposited: | 25 Jul 2023 03:54 |
| Last Modified: | 25 Jul 2023 03:54 |
| URI: | https://repotest.untar.ac.id/id/eprint/41120 |
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