Weningtyas, Firila (2013) PENGARUH BRAND AMBASSADOR DAN KUALITAS PRODUK TERHADAP INTENSI PEMBELIAN PT YAMAHA INDONESIA MOTOR MANUFACTURING DI JAKARTA. Skripsi thesis, UNIVERSITAS TARUMANAGARA.
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Abstract
This Study was conducted to intestigate the effect of brand
ambassador on purchase intention, the effect of product quality on purchase
intention, and the effect of brand ambassador and product quality
simultaneously on purchase intention. The non-probabilistic convenience
sampling method was used in this research. The method of collection was
conducted by using quesionnaries to Tarumanagara University
undergraduate and customers of Dinamika Motor Maruya. The technique
of data analysis used was the multiple regression analysis. Findings of this
research showed that purchase intention significantly affected by brand
ambassador and product quality.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 29 May 2023 02:33 |
| Last Modified: | 29 May 2023 02:34 |
| URI: | https://repotest.untar.ac.id/id/eprint/40250 |
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