Denny, Denny (2013) PENGARUH CITRA MEREK DAN ii NEGARA ASAL TERHADAP MINAT PEMBELIAN PRODUK DAMN! I LOVE INDONESIA DI JAKARTA BARAT. Skripsi thesis, UNIVERSITAS TARUMANAGARA.
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Abstract
This study was conducted to investigate the effect of brand
image on the consumer’s purchase intention, the effect of country of origin
on consumer’s purchase intention and the effect of brand image and
country of origin on the consumer’s purchase intention. The nonprobabilistic
judgemental
sampling
method
was
used
in
this
research.
The
method
of data collection was conducted by using questionnaries to
students of Tarumanagara University undergraduate. The technique of
data analysis used was the multiple regression analysis. Findings of this
research showed that Purchase Intention positively significantly affected
by Brand Image and Country of Origin.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 17 May 2023 08:41 |
| Last Modified: | 17 May 2023 08:41 |
| URI: | https://repotest.untar.ac.id/id/eprint/39971 |
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