Christian, Daniel (2015) PERCEIVED QUALITY, PRICE, PROMOTION MIX, DAN CUSTOMER EXPECTATION MEMPENGARUHI KEPUTUSAN PEMBELIAN TERHADAP PRODUK INTEL DI INDONESIA. Skripsi thesis, UNIVERSITAS TARUMANAGARA.
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Abstract
This study was conducted to investigate the effect of perceived quality,
price, promotion mix, and customer expectation on purchasing decision for Intel
product. The population of this research were consisting of people who are living
in Jakarta and Tangerang whose using computer for their daily activities. The
sampling frame was limited which computer users who are studying in
Tarumanagara University and the consumer/buyer/retailer in Mangga Dua Mall.
The probabilistic judgmental sampling method was used in this research. There are
130 respondents. The technique of data analysis in this research was multiple
regression analysis and assumption of classical linear regression. The findings of
this research showed that perceived quality, price, promotion mix, and customer
expectation had effects to purchase decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 12 May 2023 02:18 |
| Last Modified: | 12 May 2023 02:22 |
| URI: | https://repotest.untar.ac.id/id/eprint/39676 |
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