Asnara, Christhoper (2015) PENGARUH ENTREPRENEURIAL MARKETING TERHADAP PERFORMANCE PADA BISNIS KELUARGA. Skripsi thesis, UNIVERSITAS TARUMANAGARA.
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Abstract
his study examines how entrepreneurial marketing dimensions
(proactiveness, opportunity focused, leveraging, innovativeness, risk taking,
value creation, and customer intensity) are related to qualitative and
quantitative outcome measures for the SME and the entrepreneur (including
company success, customer success, financial success, satisfaction with
return goals, satisfaction with growth goals, excellence, and the
entrepreneur’s standard of living). Using factor analysis, three success
outcome variables (financial, customer, and strong company success)
emerged together. A separate factor analysis identified satisfactory growth
and return goals. Stepwise regression revealed entrepreneurial marketing
impacts outcome variables, particularly value creation.Implications for
entrepreneurs and areas for research are included.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 12 May 2023 01:34 |
| Last Modified: | 12 May 2023 01:34 |
| URI: | https://repotest.untar.ac.id/id/eprint/39672 |
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