Oey Hannes Wijaya, Tesis (2015) Pengaruh Selebriti endorser, asosiasi merek kepribadian merek dan karakteristik produk terhadap intensi pembelian pada iklan top kopi versi iwan fals. Masters thesis, Universitas Tarumanagara.
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| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis |
| Divisions: | Fakultas Ekonomi > Akuntansi Fakultas Ekonomi > Manajemen |
| Depositing User: | Admin Fakultas Ekonomi & Bisnis |
| Date Deposited: | 09 Feb 2023 09:39 |
| Last Modified: | 09 Feb 2023 09:39 |
| URI: | https://repotest.untar.ac.id/id/eprint/38450 |
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