CAHYA, JOVIAN (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PEMBELIAN PADA APLIKASI MARKETPLACE DI JAKARTA DALAM MASA COVID-19. Masters thesis, Universitas Tarumanagara.
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Abstract
This study aims to test the analysis of factors that influence purchasing behavior on marketplace applications, especially in the Jakarta area during the Covid-19 period. The sample taken was 132 respondents in the Jakarta area. The convenience method is used by distributing questionnaires which are then processed using PLS-SEM. The result of this study is that purchasing decisions are influenced by trust, safety and risks when shopping in
marketplace applications during the Covid-19 period in the Jakarta area
Keyword: marketplace, trust, safety, risk, purchase decisions
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Pembimbing: Dr. Cokki, SE, MM |
| Uncontrolled Keywords: | Marketplace, trust, safety, risk, purchase decisions |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 15 Dec 2022 10:36 |
| Last Modified: | 15 Dec 2022 10:36 |
| URI: | https://repotest.untar.ac.id/id/eprint/37936 |
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