SUI NA, SUI NA (2021) PENGARUH MEKANISME MEMBANGUN KEPERCAYAAN-ONLINE PADA KEPERCAYAAN PENJUAL ONLINE DAN E-MARKETPLACE TERHADAP NIAT PEMBELIAN KEMBALI STUDI EMPIRIS DI SHOPEE. Masters thesis, Universitas Tarumanagara.
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Abstract
This study was conducted to examine the effect of online trust-building mechanisms on trust and repurchase intention in empirical studies in Shopee. The sampling technique used
is convenience sampling with a total sample of 147 respondents. Data collection and distribution of questionnaires were carried out through the google form feature. Data analysis using PLS-SEM analysis tool using SmartPLS software version 3.2.9. The results show that the perceived usefulness of the seller-based mechanism (PUSBM) positively affects trust in online sellers, the perceived usefulness of the seller-based mechanism (PUSBM) positively affects trust in the e-marketplace, the perceived usefulness of the experience-based mechanism (PUEBM) has no effect on trust in online sellers, perceived usefulness of institutional-based mechanisms (PUIBM) positively affects trust in emarketplaces, trust in online sellers positively affects in repurchase intentions, and trust in e-marketplaces does not moderate the relationship between trust in online sellers and repurchase intentions.
Keywords: online trust building mechanism, trust, repurchase intention
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Pembimbing: Dr. Sawidji Widoatmodjo, MM, MBA |
| Uncontrolled Keywords: | Online trust building mechanism, trust, repurchase intention |
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Pascasarjana |
| Depositing User: | Pasca Perpus |
| Date Deposited: | 08 Dec 2022 08:20 |
| Last Modified: | 12 Dec 2022 09:19 |
| URI: | https://repotest.untar.ac.id/id/eprint/37866 |
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