Luke, Yakobus (2019) Strtaegi Bisnis pada Pt. Galleon Cahaya Investama dalam Persaingan di Industri Listrik. Masters thesis, Universitas Tarumanagara.

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Abstract

This study is to analyze and formulate the best strategy for PT. Galleon Cahaya
Investama. This study uses IFE, EFE, SWOT, IE Matrix and QSPM Matrix to obtain
the best result for PT. Galleon Cahaya Investama. Source of data derived from
observations. questionnaires and interviews with the related parties of PT. Galleon
Cahaya Investama, literature studies and related additional data.
The use of IFE Matrix and EFE Matrix is to analyze the internal and external
factors of PT. Galleon Cahaya Investama. Through these methods, the analysis applied
for strength, weaknesses, opportunities and threats. While SWOT analysis will give the
wide range of alternative strategies that can be used by this company. IE Matrix will
give us the position of company's condition. The analysis obtained from the input stage
and matching stage would be combined and analyzed through a further process to get
the best strategy by using QSPAI Matrix.
The conclusion of this study is the use of market development strategy because
PT. Galleon Cahaya Investama has sufficient strength and must take the advantage of
existing opportunities. Furthermore there are so many development and customer needs
that must be fulfilled. To excel in such competition, PT. Galleon Cahaya Investama has
to use their human resources skill in order to increase customer satisfaction.

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: TDI Family perpus
Date Deposited: 05 Jun 2021 16:59
Last Modified: 05 Jun 2021 16:59
URI: https://repotest.untar.ac.id/id/eprint/30632

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