Communication Technology as Support for Online Transportation (Case Study of GO-JEK in Indonesia)

Susanto, Eko Harry and Aulia, Sisca Communication Technology as Support for Online Transportation (Case Study of GO-JEK in Indonesia). Communication Technology as Support for Online Transportation (Case Study of GO-JEK in Indonesia).

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Abstract

Flexibility of utilizing communication technology
stimulates the establishment of a business that can give fast services
and it has to meet customers' need. GO- JEK is an information
communication technology company with the core business of
online transportation focusing on speed, innovation and positive
social impact. With communication technology support, interaction
between customers and the provider runs in interactive way and it
directs to one integrated poin, i.e. agreement. The research
problem is how communication technology supports interactive
communication pattern between the provider and the GO- JEK
service users. The research objective will describe the GO-JEK
services to customers and the existence communication technology
when it creates the agreement. This research uses qualitative
methods by using the case study approach to the online
transportation phenomenon. The data analysis used in this
research applies three paths of activities, i.e. data reduction,
data presentation and conclusion withdrawing. The research
findings show that GO-JEK is more preeminent if compared to
conventional transportation, and the GOJEK Communication
Technology build common shared meaning and then it stimulates
the agreement making.

Item Type:	Article
Subjects:	Penelitian > Fakultas Ilmu Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User:	Puskom untar untar
Date Deposited:	04 Jan 2021 15:19
Last Modified:	04 Jan 2021 15:19
URI:	https://repotest.untar.ac.id/id/eprint/14262

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