Self- Representation di Era Digital (Analisis Semiotika Acara TV Black Mirror Episode Nosedive)

Tan, Clarisa and Sari, Wulan Purnama Self- Representation di Era Digital (Analisis Semiotika Acara TV Black Mirror Episode Nosedive). Self- Representation di Era Digital (Analisis Semiotika Acara TV Black Mirror Episode Nosedive).

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Abstract

The rise of technology and information makes it easier for humans to communicate,
introducing new aspects about the relationship between individual freedom and technology.
Digital technology and social media are very influential in everyday life, communication
between family and friends is not limited by geographical challenges. Social media makes it
easier to express and understand ourselves through online communities. This research aims
to see how self-representation in the digital era is shown through Netflix TV show Black Mirror
episode Nosedive by Charlie Brooker. The researcher conducted a semiotic analysis on the
first episode in Season 3, "Nosedive," regarding the self-representation shown and how the
relationship was created through social media in all Lacie Pound's relationships. Obsessed
with social rankings Lacie must carry out positive interactions and represent herself according
to social standards. Rating values in Nosedive make relationships between people seem fake
because they are concerned with the judgments given to each other. All people in the world
must follow the existing social standards or they can be exiled because they have low ratings.
Nosedive mimics the real life problem of obsession with social achievement through cognitive
alienation that tells their current excitement with digital and social connectivity. This study
uses Charles Sanders Peirce's semiotics theory with a qualitative research method approach.
Researchers collect data by observation and documentation, library research and online
sources.

Item Type:	Article
Subjects:	Penelitian > Fakultas Ilmu Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User:	Puskom untar untar
Date Deposited:	04 Jan 2021 15:04
Last Modified:	04 Jan 2021 15:04
URI:	https://repotest.untar.ac.id/id/eprint/14256

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