Dhedana, Tannaz and Savitri, Lusia Strategi Rebranding Citra pada Figur Publik (Studi pada Aktor Tio Pakusadewo). Strategi Rebranding Citra pada Figur Publik (Studi pada Aktor Tio Pakusadewo).

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Abstract

Personal branding is certainly not a new thing. Even in the world of work and everyday life,
personal branding is a way to build self-image in front of the general public, likewise with
public figures. As a public figure, of course, they must build a positive image to the
communities. This research titled is Image Rebranding Strategy on Public Figures (Study on
Actor Tio Pakusadewo). This study aims to describe the image rebranding strategy carried
out by Tio Pakusadewo. This research was conducted using qualitative with case study
research methods. The results of this study indicate that the decision to rebrand Tio
Pakusadewo is due to the case he experienced, which made his self-image negative.. The
rebranding process consists of several stages, namely from the first stage of repositioning
through changes his self-image. The second stage is redesign by changing his appearance
style to make it look more polite. The final stage of the rebranding process is relaunching by
doing the theater press conference ‘Untuk Ibu”.

Item Type: Article
Subjects: Penelitian > Fakultas Ilmu Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User: Puskom untar untar
Date Deposited: 04 Jan 2021 14:26
Last Modified: 04 Jan 2021 14:26
URI: https://repotest.untar.ac.id/id/eprint/14238

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