Digital Political Party Campaign in Attracting Young Voters

Candraningrum, Diah Ayu Digital Political Party Campaign in Attracting Young Voters. Digital Political Party Campaign in Attracting Young Voters.

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Abstract

General Elections in Indonesia were held on
April 17, 2019. At that time, all Indonesian people have
given their voting rights in the Presidential Election and
Legislative Election. Especially for legislative candidates
who are competing to be elected representatives, they do
everything they can to increase their electability.
Interestingly, a number of political parties and
legislative candidates have now adopted communication
technology to boost their voices, especially in winning
the votes of the millennials. They use big data sourced
from social media to compile digital campaigns. This is
clear evidence of an innovation supporting industry 4.0,
which is growing in the political sphere. The
formulation of the problems contained in this study are:
“How is the form of digital campaigns carried out by
political parties, especially in popularizing and
attracting the voices of the millennials?” This study uses
a qualitative approach that describes the purpose of the
use of the internet as a media campaign in the
Legislative Elections. Therefore, the author conducted a
study using SOSTAC (Situation, Objectives and
Strategy, Tactics, Action and Control) planning
framework, which is a plan to help structure and
manage its implementation. This concept was developed
by PR Smith for marketing communication planning.
This study concluded that digital campaigns are very
easy to reach young people. Since the beginning of the
stage, political parties have targeting young voters and
implementing the possible strategy to reach them. The
result is Golkar and PSI have reached a milestone in
General Elections 2019.

Item Type:	Article
Subjects:	Penelitian > Fakultas Ilmu Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User:	Puskom untar untar
Date Deposited:	04 Jan 2021 13:47
Last Modified:	04 Jan 2021 13:47
URI:	https://repotest.untar.ac.id/id/eprint/14229

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