Marketing Communication Strategy in Land Function Changing From Dolly Prostitution Area to Small Industry and Tourism Village in Surabaya, East Java Province

Candraningrum, Diah Ayu and Widayatmoko, Widayatmoko Marketing Communication Strategy in Land Function Changing From Dolly Prostitution Area to Small Industry and Tourism Village in Surabaya, East Java Province. Marketing Communication Strategy in Land Function Changing From Dolly Prostitution Area to Small Industry and Tourism Village in Surabaya, East Java Province.

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Abstract

The prostitution area of Gang (=small street)
Dolly in the centre of Surabaya City (East Java Province,
Indonesia) is a very popular place. It was claimed bigger than
the same area at Geylang in Singapore and Phat Pong in
Bangkok, Thailand. Suddenly in June 18, 2014, the Mayor of
Surabaya City, Tri Rismaharini, closed down this localization.
This was a big breakthrough which caused protest and
complains. Presently, years after the prostitution activity
disappeared, there is a positive new image of Gang Dolly. The
negative reputation of Putat Jaya Region in Sawahan
Subdistrict, Surabaya, where Gang Dolly was located, now it
known as small industry and tourism village. Five years after
the closing, there is a question: Has the negative image in this
region really been lost and the new image of Gang Dolly has been
embedded in the mind of people? By using the theory of
marketing communication and brand image, this study aims to
exa
mine the extent of people who lived in surroundings Gang
Dolly, and also the role of Surabaya government in order to
create the new perspective in that area. This research method
used descriptive qualitative research type, with an approach
method are using case studies. As the result, there is a changing
of brand image of Gang Dolly, from the prostitution area into
the small industry and tourism village.

Item Type:	Article
Subjects:	Penelitian > Fakultas Ilmu Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User:	Puskom untar untar
Date Deposited:	04 Jan 2021 13:43
Last Modified:	04 Jan 2021 13:43
URI:	https://repotest.untar.ac.id/id/eprint/14228

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