Retorika Digital dan Social Network Analysis Generasi Milenial Tionghoa melalui YouTube

Paramita, Sinta and Irena, Lydia Retorika Digital dan Social Network Analysis Generasi Milenial Tionghoa melalui YouTube. Retorika Digital dan Social Network Analysis Generasi Milenial Tionghoa melalui YouTube.

Text buktipenelitian_10913002_4A131749.pdf Download (1MB)

Abstract

The millennial generation of ethnic Chinese is a native digital generation that contributes
to technological development, with strong skills and understanding in communicating
creative messages through technology, the Chinese millennial generation also contributed
to the development of Indonesia's digital culture. Technological developments have
resulted in new jobs such as YouTube. YouTuber is someone who creates interesting audiovisual
content
so
that
the
audience
is
interested
and
makes
the
content
as
entertainment
or

certain

recommendations. By using the theory of rhetoric put forward by Aristotle, this
study will look at the crowds of information flow in one content and see the strength of
content as what was created to attract the attention of the audience, by using a quantitative
approach through the Social Network Analysis (SNA) method. This study aims to describe
the complexity of network communication in content and find out the digital rhetoric of the
Chinese millennial generation that is currently developing in creating digital content. The
results of the analysis show a high centralized value approaching 1, the results obtained in
this study 0.052 indicate there is an account that dominates the information in the content.
A density value of 0 indicates that there are no closely related accounts in the content.
Reciprocity or reciprocal values 0 indicate that there is no two-way communication. The
modularity or community values in the group 0.763 indicate that in the content there is a
split network that cones to a certain account. The value of the diameter or the longest
distance between network accounts reaches number 4, content with the power of
deliberative rhetoric is proven to be able to attract the attention of the audience

Item Type:	Article
Subjects:	Penelitian > Fakultas Ilmu Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User:	Puskom untar untar
Date Deposited:	04 Jan 2021 11:10
Last Modified:	04 Jan 2021 11:10
URI:	https://repotest.untar.ac.id/id/eprint/14217

Actions (login required)

View Item