Public Relations Build Brand Through Social Media (Study at Universitas Tarumanagara as an Entrepreneurship College)

Setyanto, Yugih and Anggarina, Paula Tjatoerwidya Public Relations Build Brand Through Social Media (Study at Universitas Tarumanagara as an Entrepreneurship College). Public Relations Build Brand Through Social Media (Study at Universitas Tarumanagara as an Entrepreneurship College).

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Abstract

Every college that supports freedom of
identity and excellence is a distinguishing value from other
universities. The way is by communicating with shareholders
through various media both conventional and non-
conventional, namely social media. Universitas
Tarumanagara (Untar) as one of the private universities in
Jakarta also proves its identity and excellence as a college
that has integrity, professionalism, and entrepreneurship. This
superiority and identity must be communicated to so that
the public knows that Untar is an entrepreneur and is
identical with entrepreneurship. The task and function of
communicating are in the public relations work unit. The role
of public relations in brand formation is to make product
identity communicated to the public. Untar Public Relations
uses social media by prioritizing various activities related to
entrepreneurship and one of the strategies to make a brand.
The management of sustainable and sustainable social media
accounts is a strategy to build the Untar brand as an
entrepreneurial campus. Consistency in prioritizing messages
related to entrepreneurship becomes a brand building
strategy. While the ongoing message delivered also supports
and strongly supports the Untar brand.

Item Type:	Article
Subjects:	Penelitian > Fakultas Ilmu Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User:	Puskom untar untar
Date Deposited:	04 Jan 2021 10:52
Last Modified:	04 Jan 2021 10:52
URI:	https://repotest.untar.ac.id/id/eprint/14209

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