Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru

Salim, Angellisa and Sukendro, Gregorius Genep Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru. Strategi Komunikasi Pemasaran Adroady Media dalam Memperkenalkan Car Videotron Sebagai Media Iklan Luar Ruang Baru.

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Abstract

This study discusses Adroady Media's marketing communication strategy in introducing Car
Videotron as a new outdoor advertising media. The purpose of this research is to find out how
the marketing communication strategy used by Adroady Media companies in promoting new
outdoor advertising media is Car Videotron to be known by consumers and potential
customers. This type of research used by researchers is to use descriptive qualitative methods.
Data collection techniques are done through observation, in-depth interviews and through
literature and internet studies. Researchers use several theories to support this research,
namely advertising, marketing communication strategies, outdoor media, new media. The
results of this study indicate that the marketing communication strategy adopted by Adroady
Media is to use 3 types of communication media, namely personal selling, direct marketing,
and events or experiences. From these three media, it can be concluded that personal selling
is the most effective media used in Car Videotron marketing. With personal selling, the
company Adroady Media can establish good relationships with consumers and potential
customers and build good relationships.

Item Type:	Article
Subjects:	Penelitian > Fakultas Ilmu Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User:	Puskom untar untar
Date Deposited:	30 Dec 2020 06:10
Last Modified:	30 Dec 2020 06:10
URI:	https://repotest.untar.ac.id/id/eprint/13989

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