Noriega, Octav and Sukendro, Gregorius Genep Satirisme Cerdas Iklan Djarum 76 Filter Gold Versi Caleg Cerdas(Analisis Semiotika Roland Barthes). Satirisme Cerdas Iklan Djarum 76 Filter Gold Versi Caleg Cerdas(Analisis Semiotika Roland Barthes).

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Abstract

This research discusses satirism in Djarum 76 Filter Gold advertisement - Caleg Cerdas
version. This research uses Roland Barthes's semiotic thinking approach. Where the meaning
of the message is obtained from the first sign (denotation) in the form of audiovisual that
appears and captured by our five senses and has another meaning behind the first meaning
(connotation) and the second meaning (myth). Djarum 76 Filter Gold advertisement Caleg
Cerdas version aired during the democratic party took place or before May 21, 2019. The
element of satirism in this ad is displayed with humor where these elements as a whole can be
found scene by scene in this ad. From the results of the study there were six (6) types of satirism
/ satire for the legislative candidates: Empty Brain, Ecek-Ecek Brain, Off-Air Brain, Wani
Piro Brain, Dugem Brain and Music. After concluding, it can be concluded that there is a
satirism contained in Djarum 76 Filter Gold adverstisment – Caleg Cerdas version is
legitaslitve candidates are stupid, believes in mystical things and hopes somethins instant
without working hard.

Item Type: Article
Subjects: Penelitian > Fakultas Ilmu Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User: Puskom untar untar
Date Deposited: 30 Dec 2020 06:04
Last Modified: 30 Dec 2020 06:04
URI: https://repotest.untar.ac.id/id/eprint/13987

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