Integration of conjoint analysis and QFD for new product development in manufacturing small and medium enterprises (case study: a food company)

Kosasih, Wilson Wilson and Salomon, Lithrone Laricha and Halim, Alfred Darius Integration of conjoint analysis and QFD for new product development in manufacturing small and medium enterprises (case study: a food company). Integration of conjoint analysis and QFD for new product development in manufacturing small and medium enterprises (case study: a food company).

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Abstract

Basically, small and medium enterprises (SMEs) in Indonesia are weak in innovating
product development in accordance with customer’s needs, making it difficult for SMEs to
penetrate the market. This paper discusses the application of integration between Conjoint
Analysis and QFD in the development of a new product from SME. The research was
conducted at a medium-sized company, which produces a variety of "dimsum" frozen food
products. Finally, the integration of the two provides a double benefit in the research and
development stage of the manufacturing SME so that a new product that is developed can
really be realized. The final design results obtained two new product segments according to its
target market, namely for the economic and premium segments.

Item Type:	Article
Subjects:	Penelitian > Fakultas Teknik
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	Puskom untar untar
Date Deposited:	18 Dec 2020 07:44
Last Modified:	18 Dec 2020 07:44
URI:	https://repotest.untar.ac.id/id/eprint/13682

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