Hendy, Samuel and Keni, Keni PENGARUH BRAND IMAGE, SERVICE QUALITY, DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER LOYALTY. PENGARUH BRAND IMAGE, SERVICE QUALITY, DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER LOYALTY.

[thumbnail of buktipenelitian_10199028_4A223004.pdf] Text
buktipenelitian_10199028_4A223004.pdf
Download (1MB)

Abstract

This research is being shown in order to learn how brand image, service quality and
customer relationship management can affect customer loyalty one of these coffee shops in
Jakarta. This research can be classified as quantitative and descriptive research which consist
of primary data that being gather by online questionnaire, in other word survey. These coffee
shops customer that located in Jakarta are the sample in this research. The data that has been
gathered are being collected from 150 customers. As the result, this research shown from these
coffee shops customer in Jakarta are 1) Brand image affect the customer loyalty in positive
way. 2) Service quality give positive impact toward customer loyalty. 3) There are positive
clout that customer relationship management give toward customer loyalty

Item Type: Article
Subjects: Penelitian > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 16 Dec 2020 17:07
Last Modified: 16 Dec 2020 17:07
URI: https://repotest.untar.ac.id/id/eprint/13494

Actions (login required)

View Item View Item