Dionysus, Raymond and Arifin, Agus Zainul Strategic Orientation on Performance: The Resource Based View Theory Approach. Strategic Orientation on Performance: The Resource Based View Theory Approach.
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Abstract
This study aims to verify of the relationship between Entrepreneurship
Orientation and Market Orientation to Small and Medium Enterprise (SME) Performance,
using the Resource Based View (RBV) theory approach. The research object used was SME
entrepreneurs in DKI Jakarta. This research uses a quantitative research design. The data
used in this research consists of primary data and collected through Google Forms, which
are distributed online. The amount of data collected was 190 samples. The collected data
will be analyzed using SEM-PLS Version 3.3.2. Statistical analysis test the outer and inner
models. The results obtained indicate that Entrepreneurship Orientation plays a role in SME
Performance, and Market Orientation does not affect SME Performance. The implication of
this research shows that the Resource Based View theory is right to explain the relationship
between Entrepreneurial Orientation and SME Performance because SME performance will
be better if it has Entrepreneurial Orientation.
| Item Type: | Article |
|---|---|
| Subjects: | Penelitian > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 08 Dec 2020 12:44 |
| Last Modified: | 08 Dec 2020 12:44 |
| URI: | https://repotest.untar.ac.id/id/eprint/13347 |
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