Aranti, Santi Palupi and Yenita, Yenita Knowledge as Predictor for Visit Behavioral Intention with Attitude and Trust as Mediator (Study of Green Tourism Destination in West Sumatra). Knowledge as Predictor for Visit Behavioral Intention with Attitude and Trust as Mediator (Study of Green Tourism Destination in West Sumatra).
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Abstract
This research is done to ascertain the predictive ability of green knowledge, green trust and
green attitude towards green visit behavioral intention. As with the mediation ability of green
trust for green knowledge and green visit behavioral intention, green attitude mediation for
green knowledge and green visit behavioral intention, mediation ability of green attitude and
green trust for green knowledge and green visit behavioral intention. Research model utilized
on this research is cross sectional descriptive method with SEM PLS analysis tool. The data
in this research are gathered through surveys via questioner to 478 respondents which are
tourist and would-be tourist of Western Sumatra.
The result of the research indicates that green trust and green attitude are positive predictors
for green visit behavioral intention. Although green knowledge is not a directly significant
positive predictor for green visit behavioral intention, but green trust and green attitude are
proven to be able to mediate green knowledge and green visit behavioral intention. In other
words, green knowledge is able indirectly predict green visit behavioral intention. Knowing
this result, a strategy must be devised to increase green knowledge, green trust and green
attitude to increase green visit behavioral intention of green tourism destination of West
Sumatra.
| Item Type: | Article |
|---|---|
| Subjects: | Penelitian > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 12 Nov 2020 10:03 |
| Last Modified: | 12 Nov 2020 10:03 |
| URI: | https://repotest.untar.ac.id/id/eprint/13257 |
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