Darwis, Harry and Utama, Louis Pengaruh Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja UMKM Di Jakarta Barat. Pengaruh Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja UMKM Di Jakarta Barat.
Preview |
Text
buktipenelitian_10103020_5A201052.pdf Download (410kB) | Preview |
Abstract
Purpose – The purpose of this paper is to investigate the impact of market
orientation (MO) and entrepreneurial orientation (EO) on business performance among
small retailers. In particular, the goal is to understand and determine to what extent MO
and EO influence firm performance directly, and to what extent MO and EO are connected
to performance. Design/methodology/approach – The developed conceptual model is
tested using partial least square ( PLS ) using a sample of 30 small retailers. Findings –
The result of the PLS model shows that both MO and EO act as a basis for improved
business performance among small retailers. Based on the research findings, it can be
argued that both MO and EO fully unlock their value-creating potential among small
retail firms. Originality/value – This study has provided new insights regarding the impact
of MO and EO on business performance in the context of small retail firms. In particular,
the study has contributed to the literature by demonstrating the routes through which MO
and EO impact on performance.
| Item Type: | Article |
|---|---|
| Subjects: | Penelitian > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 11 Nov 2020 10:39 |
| Last Modified: | 11 Nov 2020 10:39 |
| URI: | https://repotest.untar.ac.id/id/eprint/13235 |
Actions (login required)
 |
View Item |