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Reginald, Jonathan (2014) Pengaruh country of origin terhadap brand equity yang dimediasi brand strength dan brand awareness smartphone Xiaomi. Masters thesis, Universitas Tarumanegara.
Reginald, Jonathan (2014) Pengaruh country of origin terhadap brand equity yang dimediasi brand strength dan brand awareness smartphone Xiaomi. Masters thesis, Universitas Tarumanegara.